Anantara Vacation Club Becomes First in Industry to Launch WeChat Store
China, Anantara Vacation Club, Asia’s premiere vacation ownership programme, is delighted to announce the launch of its online marketing store on WeChat. Anantara Vacation Club is becoming increasingly popular with Chinese travelers, especially families, with its offering of luxury resorts located in sought-after destinations, in-room amenities and flexible vacation options. The new online marketing store – an industry first in the vacation ownership sector – allows consumers to book a preview package to allow them to learn about the benefits of joining the Club.
“With our collection of nine Club Resorts in Thailand, Indonesia, China, and New Zealand, Anantara Vacation Club has reinvigorated the vacation ownership market across Asia and beyond,” said Maurizio Bisicky, Chief Operations Officer of Anantara Vacation Club. “Since its inception in 2010, our unique offering has resonated with travelers and our business has experienced substantial growth. As the largest e-commerce market in the world, China is transforming the traditional retail industry and is setting new standards for the future. We know from our Club Points Owners that online retail plays a significant role in their lives, so we established an e-store on one of the most influential online platforms in China to provide more convenient access to our preview packages for potential customers.”
Over the years, e-commerce has been transforming the tourism industry through continual online innovation, with the objective to deliver a “travel experience of the future” today. Similarly, Anantara Vacation Club focuses on offering outstanding experiences that exceed current market norms. Through a series of innovative partnerships, Club Points Owners have the opportunity to partake in authentic moments during their vacations, discovering destinations in a way far removed from traditional holidays.
Anantara Vacation Club’s Wechat store is launched on 27 June 2018. Anyone interested in experiencing Anantara Vacation Club first-hand may now book customized preview packages at Anantara Riverside Bangkok Resort, Anantara Lawana Samui Resort and Anantara Bophut Koh Samui resort via the online store, provided they meet an eligibility criteria.
From now until 26 July 2018, an exclusive, limited-time special preview package rate is available at Anantara Bophut Koh Samui resort via Anantara Vacation Club’s Wechat store. For only CNY 999*, guests have the opportunity to book a three-night stay in a Premier Garden View room with complimentary daily breakfast for two, plus round-trip airport transfers (*Terms and Conditions apply. First 100 bookings, travel dates must be before 31 December 2018). This special rate is limited and subject to availability. For more information, please contact Anantara Vacation Club at 400 920 2828 or visit WeChat store (ID: anantaraclub).
About Anantara Vacation Club
Anantara Vacation Club is Asia’s premier vacation ownership programme. It was launched in 2010 by Minor International PCL, the owner of Minor Hotels. The Club offers a portfolio of nine luxurious Club Resorts across Thailand, Indonesia, China and New Zealand, it provides Club Points Owners and their guests with the opportunity to explore top holiday destinations. Club Points Owners’ travel opportunities are further enhanced through the use of the flexible Club Escapes and Global Traveller programmes, which provide access to hundreds of partner resorts and hotels internationally.
For more information, please visit www.anantaravacationclub.com, or follow Anantara Vacation Club’s blog or social media channels on Facebook, Twitter, Instagram and Weibo.
About Minor Hotels
Minor Hotels is an international hotel owner, operator and investor currently with 158 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, AVANI, Oaks, Elewana, Tivoli, Four Seasons, St. Regis, Marriott and Minor International properties, Minor Hotels operates in 25 countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.
With dynamic plans to expand existing brands and explore strategic acquisitions throughout opportunistic markets, Minor Hotels pursues a vision of a more passionate and interconnected world. For more information, please visit www.minorhotels.com.
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Anantara Vacation Club
Ms. Cathy Shao
+86 1381 757 0360
Glodow Nead Communications
Ms. Claire Xu
+86 1381 797 0214