Personal Data refers to all personally identifiable information collected and recorded about an individual. We may collect the following Personal
1. Personal information: name, gender, nationality, date of birth, and names of your family members, their date of birth, nationality, etc.
2. Contact information: address, telephone number, e-mail, address, etc.
3. Payment information: credit card details, billing address, and other payment and billing information.
4. Loyalty and referral program: details and partner program affiliation, marketing and analytical data.
5. Accommodation information: dates of arrival and departure from our hotels, the location of the room, smoking/ non-smoking room, type of room and bed requests, preferred newspaper, etc.
6. Feedback: records of your contact with us such as via the phone number, or if you get in touch with us online using our online services, details such as your mobile phone location data, IP address and MAC address, including history of any communications with us, and analysis of your interaction with us, which helps us to customize offers to you and provide information that we think are of interest or relevance to you.
7. Technical information: IP address, geographic data, browser and computer system, application version, language settings and pages that have been shown to you, etc.
8. Professional information: if you are applying for a position at Minor Group, in addition to the abovementioned information we may collect your education, training and employment records.
We do not request any sensitive information such as religious or philosophical beliefs, political opinions, information on health, racial origin or ethnicity, sexual orientation or union membership.
We also limit the information collected in relation to children under 18 years to their name, nationality, and date of birth, which can only be supplied to us by an adult. We kindly request that parent ensure that children do not send us any Personal Data without parental consent, and if such information was sent, please get in touch with us and we will delete such information.
Collection of Personal Data
Personal Data may be requested or generated in different circumstances, including (but not limited to) the following:
1. Marketing and communication activities: newsletters subscription, loyalty program registration, and participation in promotional offers, surveys, competitions, social media and SMS marketing campaigns.
2. Reservations and purchasing activities: room or table reservations, check-in, and check-out, payment, submission of complaints or requests.
3. Provided by third parties: information collected through marketing partners, tour operators, online reservation systems, and other third parties, which may include information provided by your travel agent, airline, credit card, and other service providers.
4. Internet activities: connection to any Minor Group site, online reservations, questionnaires, and social media platforms etc.
5. Job or internship applications.
Purpose of Personal Data Collection
We use your Personal Data for the following purposes:
1. Performing our customer service obligations: management of reservations and your stay in our properties, catering to your requests, monitoring your use of services (telephone, bar, pay TV etc.).
2. Improvement of our services: assessment of our services in hotels, restaurants, and other outlets, improvement the operation of our business, and development of new products and services.
3. Personalization of our services and communications: personalize content and tailor our digital customer experience and offerings, understand customers’ requirements to develop targeted marketing programs, newsletters, and promotions.
4. Recruitment: recruitment of staff or interns for Minor Group.
5. Compliance purposes: fulfill our statutory and fiscal compliance obligations.
If you do not provide certain information to us, we will be unable to provide you with our products or services. In cases where providing some personal information is optional, we’ll make this clear.
We will define retention period of your Personal Data based on the following criteria:
1. Reasonable business needs: for as long as we provide goods and services to you, or managing our relationship with you, managing our operations; and/or
2. Reasonable statutory periods: for as long as someone could bring a claim against us or for as long we need to comply with our fiscal and legal obligations; and/or
3. Other retention periods in line with legal and regulatory guidance and requirements.
Personal Data Processing
We rely on the following legal bases to process your personal data:
1. Contractual necessity: all stages and activities relevant to managing services rendered to you, including inquiry, application, administration and management of accounts, reservations, requests, and complaints.
2. Our legitimate interests: performance of contracts and support of our business units, affiliates, subsidiaries, member hotel owners, partners, suppliers etc.
3. Compliance with legal obligations: compliance with applicable laws, prevention of fraud or money laundering, or defense against legal claims, including those in the area of labor law, social security, and data protection, tax, and other, as the case may be.
4. Consent, as permitted by applicable law.
Disclosure of Personal Data
We may share Personal Data with the following third parties for the purposes listed above:
1. Minor Group’ (including its subsidiaries and affiliated companies) employees: to offer you the best service, we can share your personal data and give access to appropriate person within Minor Group entities for certain specific categories of personal data, including but not limited to hotel staff, reservation staff, IT departments, commercial partners and marketing services, etc.
2. Business partners and external service providers: including IT services, marketing services, call centers, banks and credit card issuers, legal services, consultants, and social networking sites.
3. Local authorities: should it be required by local legislation or as part of internal Minor Group investigations, in accordance with legal requirements.
Minor Group also reserves the right to transmit any personal data in the event of sale or transmission of part or all of the company or respective assets. In any case of transmission of personal data to third parties, we will comply with our legal obligations under the applicable laws.
As a global hospitality company, we may transfer your
Personal Data across multiple jurisdictions, insofar as reasonably necessary
Data may be transferred to the following locations:
1. Countries where our corporate offices are located (e.g. Thailand and Australia);
2. Countries in which we manage and operate hotels, residences, and/or sales offices; and
3. Countries where our third party service providers, advisors, and consultants are located, which changes from time to time.
Where Personal Data is transferred to a country with lower
level of data protection as that provided by the country in which the
information was collected, Minor Group will take all reasonable steps to
implement appropriate safeguards (e.g. using approved contractual agreements,
codes of conduct, etc.) and procedures to keep your Personal Data secure and
Security of Personal Data
Minor Group has implemented the necessary technical and
organizational measures, in compliance with legal requirements, with the aim of
protecting the Personal Data, ensuring confidentiality in accordance with the
principles laid in this policy.
Whenever information is requested on credit cards, this communication is made via secure SSL (Secure Sockets Layer) lines, when you are using a browser which allows SSL, such as Microsoft Internet Explorer or Google Chrome.
Personal Data Rights
Under certain circumstances, you have rights under data protection laws in relation to your Personal Data. To exercise any of the following rights please submit a request to the address indicated below:
1. Right of access: You have the right to obtain from us confirmation as to whether or not Personal Data concerning you is processed, and, to request access to the Personal Data. Please note that this is not an absolute right, and the interests of other individuals may restrict your right of access.
2. Right to rectification: You have the right to obtain from us the rectification of inaccurate Personal Data about you and where applicable, you have the right to complete such information, including by means of providing a supplementary statement.
3. Right to erasure (“right to be forgotten”): Under certain circumstances, you have the right to obtain from us the erasure of Personal Data concerning you, and we may be obligated to erase that Personal Data.
4. Right to the restriction of processing: Under certain circumstances, you have the right to obtain from us restriction of processing your Personal Data. In that case, your data will be marked and may only be processed by us for certain limited purposes.
5. Right to data portability: Under certain circumstances, you have the right to receive the Personal Data about you, which you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit that data to another entity without hindrance from us.
6. Right to object: Under certain circumstances, and at any time, you have the right to object, on grounds relating to your particular situation, to the processing of your Personal Data by us, and we can be required to no longer process your Personal Data.
Where permitted by applicable law, you also have the right to lodge a complaint with a competent data protection supervisory authority.
You may access, correct, add to, update or delete their personal data by contacting us via email: firstname.lastname@example.org. Such requests will be dealt with as quickly as possible. Please note that we may request a copy of a valid identification document to confirm your identity, before making any changes.
If you no longer wish to receive any marketing
communications, remain on a mailing list to which you previously subscribed or
receive any other communication from us, please follow the unsubscribe link in
the relevant communication. Even after you opt-out or update your marketing
preferences, we may still contact you for transactional or informational purposes.
These include, for example, customer service issues, surveys, or any questions
regarding a specific reservation.
exercise your rights please contact us:
Minor International PLC
Berli Jucker House,
99 Soi Rubia, Sukhumvit 42 Rd,
Bangkok 10110, Thailand
Cookies and Similar Tracking Technologies
We use and allows third parties to use essential and non-essential cookies, online tracking tools, web beacons, and similar technologies (collectively, “Cookies”) on our website. Cookies are small text files placed on a user’s device (computer, mobile phone or tablet) when he or she visits the website. Cookies allow the website to recognize the user's device.
We employ cookies to improve site performance and to enhance the user experience. Cookies help us to understand the relevance, usefulness, interest, volume, and frequency of visits to our online content and determine the best way of presenting the information which is truly relevant for our customers. They allow us to understand how a you got to our website (internet search, a recommendation from another site, advertisement, etc.) and how the you navigate through the website's pages. Cookies also enable us to see your preferences, such as the language you use. However, they do not collect any type of Personal Data or any other information which allows a user to be identified individually.
Cookies that we use can be stored either permanently or
temporarily on your computer, mobile phone or tablet. The permanent
cookies to allow it to identify a new visit by the same user, helping Minor
Group understand which new content is relevant to that user. This information
is analyzed as a whole in order to improve the content and services provided.
The website also uses temporary cookies, which only remain active while the user is on the website. These cookies only allow us to understand how a user navigates between pages and identify opportunities for improvement.
All browsers allow users to configure access by cookies or block them. If you wish to block cookies, please consult your browser's help section. For more information on cookies please visit www.allaboutcookies.org (in English, French, and Spanish).
If you want more information about our ad service provider and its cookies, including information about how to opt out of these technologies, you may visit http://optout.aboutads.info In addition, users may prevent Google’s collection of data generated by your use of the website (including your IP address) by downloading and installing a Browser Plugin available at https://tools.google.com/dlpage/gaoptout?hl=en.